Annesa has embarked on a new journey of sharing love by establishing stay true. she is dedicated to spreading seeds of love and happiness, especially for the younger generation, to help with seeking inner peace and building a harmonious society. 

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Annesa acquired over 20 years of expertise in management, corporate branding, marketing, and public relations in Hong Kong, China, Taiwan, and Singapore. her proven track record demonstrates her ability to grow brand exposure and market awareness, as well as extensive knowledge in finance, services, and hospitality industries. she was the head of brand, marketing and communications for Ernst & Young (EY) Greater China region, and has worked for DBS Bank and other listed companies. she holds a bachelor of arts degree in marketing from Curtin University.

Cindy's passion to connect people who create, inspire, express and share the power and beauty of love and in pursuit of true happiness has driven her to co-found stay true.

 

She is a marketing and communications specialist and has over 20 years of experience in corporate and marketing communications strategies for multinational corporations across industries spanning private equity, real estate, telecom, media and technology, retail, financial services and regulations. she was the head of corporate communications for CITIC Capital Holdings Limited, China Resources Enterprise and Value Convergence Holdings Limited, and has worked for the Securities & Futures Commission, Hutchison Telecom and Ogilvy & Mather. she holds a bachelor of arts degree in psychology and economics from the University of Michigan, Ann Arbor. 

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